Flash Battery, Efa France In E-Powertrain Partnership
By Mike Brezonick12 August 2020
Italy’s Flash Battery and Efa France, a systems integrator that specializes in powertrain electrification, recently announced a strategic partnership through which Flash Battery will supply lithium batteries and battery expertise to Efa. No financial details were announced.
“In Efa France,” said Marco Righi, CEO of Flash Battery, “we have found the perfect partner to strengthen our presence in a market, such as the one in France, that is particularly responsive to the subject of electrification, but also very demanding in terms of the quality and reliability of products, systems and support which, in our case, is carried out remotely on each individual battery on a continuous basis.
“The excellent knowledge of this market, which is very open to the subject of lithium and expanding rapidly in the ground support equipment, construction and agriculture markets, is a great strength of Efa France, which has always stood out for it great ability to communicate with clients, with its excellent knowledge and fast response times, together with the distribution of the most advanced electrification technologies on a European level.”
Righi added that Efa “has other important partnerships (transaxles, motors and controls, inverters) and focuses on a commercial target of small and medium-sized companies that need to be guided and have all-round consultancy in order to realize the complete design in the prototype phase. What’s more, it operates in the same sectors as we do (OEM, robotics, agriculture, AGV, EWP, GSE, special machines) and as a result, can act as a true forerunner to our projects in these market segments.”
The mutually exclusive agreement in France between Flash Battery and Efa France will mean that Efa France will have the technical sales support of Flash Battery technicians, with constant updating and connection between the two companies. In this way, Flash Battery will essentially be represented by Efa sales technicians and, therefore, the two companies will share the preliminary information needed for electrification projects.
“The innovative technology of Flash Battery in providing turnkey products meets the needs of our clients perfectly,” said Benoît Beaumont, managing director of Efa France. “The choice of a business partner such as Flash Battery was a natural one — the combination of the know-how of Efa France in electric motors and integration and the well-known Flash Battery brand of lithium batteries sets the stage for major success in the French market.”