Loop Energy appoints Rubin chief commercial officer

George Rubin has been named chief commercial officer at Loop Energy.

Loop Energy, a mobile-power company providing hydrogen fuel cell-based solutions for the medium-to-heavy duty commercial vehicle market, announced that George Rubin was appointed chief commercial officer (CCO) and member of the executive management team, effective Jan. 1.

Rubin, who originally joined Loop in 2020 as managing director, Commercial Strategy, will be responsible for Loop’s global commercial activities and driving business and revenue growth in existing and new markets, while building the requisite internal product commercialization infrastructure to support those efforts. As a member of the executive leadership team, reporting to President and Chief Executive Officer Ben Nyland, Rubin will work closely with Loop’s product development team to design, launch and introduce new products.

“We are extremely pleased to welcome George Rubin as the newest member of Loop’s executive team,” said Nyland. “Mr. Rubin’s distinctive skillset – which includes a strong scientific background and hands-on experience building sales, business development and marketing organizations – makes him inherently suitable for steering Loop’s commercial market growth.”

Rubin’s experience comprises more than 15 years in executive management and business development roles with renewable energy companies Day4 Energy, Heliotrope Technologies, and General Fusion, as well as his most recent role as chief executive officer of Cerebral Strategy Group.